The Pepsi Challenge: How the Taste Test was Built on Lies
Summary. PepsiCo last year pledged to "spread regenerative farming" across 7 million acres by the end of the decade, and to sustainably source 100% of its key ingredients and crops by the same...
Tasting Success: Lessons from the Pepsi Challenge
In 1975, Pepsi began showing advertisements based on the Pepsi Challenge, in which ordinary people were asked which product they preferred in blind taste tests. The campaign suggested that, when it came down to taste alone, consumers preferred Pepsi over Coca-Cola.
Pepsi Challenge | 1975 | Pepsi Marketing Campaign - YouTube
Dietary balance has been a key feature of Nooyi's strategy since day one. In 2010, she declared that Pepsi needed to be part of the solution to "one of the world's biggest public health challenges - a challenge fundamentally linked to our industry: obesity".
How the Pepsi Challenge Changed the Way We Talk About Food
The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota , an event sponsored by Pepsi.